Plan is to publish regular newsletters that promote corresponding monthly blog articles/essays (Mary’s Musings).  Hoping to generate conversation through comments. Also leveraging SM posts/ads for blog traffic.

MyEmma (currently ~ 8,000 active contacts)

Newsletter July 15, 2021 (Subject: Dancing with the Rhythms of Change)

Mary A. Ferdig, Ph.D.

Co-creating and Sustaining Life in our Everyday Interactions.

Goal is to build a following and community, marketing and practicing Generative Communication, promoting myself as an author and academic. Promote upcoming book.

Marketing Strategy with goals, deliverables and timeline

Explore other products & services: videos, live-casts, seminars, .pdf publications, training, etc.

Identify best channel(s) to promote for various audiences and how to maximize posting/ppc ads.

Create content (quality and engaging)

Maximize and build on what I have

Keys to Generative Communication

Generative Communication is a particular way of thinking about and practicing human communication consciously as if our lives — our humanity — depend on it.

Book in progress ✅ (Proposal)
Website  ✅
  • WordPress / BeTheme (Elementor)
  • Hosted by
  • SEO / keywords / image alt tags
  • Google Analytics
  • Email (Microsoft 365)
Logo  ✅
Newsletter  ✅
Blog  ✅
Social Media  ✅

Sustainability Leadership Institute

The Sustainability Leadership Institute is a research and development organization whose mission is to build leadership capacity among people who choose to engage with the challenges and opportunities of sustaining life—in their families, organizations, neighborhoods, communities, and world.

Our objective is to work side-by-side with people who are passionate about leading the way with others toward solutions that work.

Committed leaders emerging from every corner of society, working together to create a sustainable world: Enlightened, Empowered, Engaged.

The Sustainability Leadership Institute (SLI) is a non-profit 501(c)(3) research and development organization founded in 2004.

Sustainability Leadership Relationship Model

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