What is Generative Communication?
Generative communication is an interactive process of intentional co-creation that seeks mutually-desired outcomes. The outcomes may be a better understanding of complex problems, an appreciation for opposing points of view, or workable solutions to intractable challenges. Communication becomes community when people engage one another for a common purpose. It becomes generative when it brings something new into existence or prompts action that changes a situation or even minds. The practice of generative communication rests on a few simple assumptions:
Human quality of life and long-term survival are dependent on our willingness and ability to practice morally responsible, generative communication.